Empowered.

Welcome to your go-to resource for streamlining your business! Here, you'll find tips on systems, workflows, productivity, and inspiration. Whether you’re optimizing HoneyBook or just looking for ways to simplify your day-to-day, I’ve got you covered. Let’s get your business running smoothly!

Helping You Build a Business That Works for You

So you started a photography business—congratulations! But what does starting a business even mean? Does it mean you told some friends and family? Did you start offering sessions for free to build your portfolio? You bought some business cards? You designed a logo? Or you started an Instagram account? While all of these are exciting […]

A new photographer looks at her camera after taking a photo

Have you ever found yourself juggling a million tasks, feeling like you’re constantly running uphill? For five years, I lived a double life—by day, I was a school counselor and later a high school vice principal; by night and weekends, I was a photographer, pouring my creativity into client sessions. While it might sound inspiring, […]

Emily Woodall CEO of Woodall Creative Co and Emily Woodall Photography

A Workflow Wellness Check is the perfect way to start a new year full of possibilities—a fresh chance to set goals, dream big, and take steps toward your best self. But let’s be real: it can also feel overwhelming. That’s why this simple check can make all the difference. Think of it as a gentle […]

a woman's hands turn the page of a journal

Have you heard about the HoneyBook pricing changes starting in 2025? In late 2024 HoneyBook announced to it’s current customers that they would be raising their prices starting in February 2025. The annual cost will shift from $400 for the essentials plan to $588. If you’re like most creative entrepreneurs, you’re probably wondering, with this […]

woman writes in her journal planning for the year

Discover How One Client’s Happiness Sparked $5,000 in Revenue and Learn the Secrets to Turning Clients into Your Best Marketing Tool. In a world filled with social media ads and email campaigns, there’s one thing that never goes out of style—happy customers. No matter how much you spend on marketing, your best asset is right […]

Client Referrals boost revenue

As a creative entrepreneur, it’s easy to pour everything into your work. But without boundaries, your creative energy can quickly drain. Setting boundaries in your business is the key to maintaining focus, protecting your energy, and ensuring your business thrives. By taking a solution-focused approach, you can make space for the projects that matter most […]

Why setting boundaries in your business will add to your creativity.

Why You Don’t Have to Do It All You Don’t Have to Be Superwoman (or Superman) Feeling overwhelmed in your business? You’re not alone. So many creative entrepreneurs think they need to wear all the hats—handling everything from client communication to marketing to admin tasks. But here’s the good news: you don’t have to hustle […]

How Automation Gives Women Entrepreneurs Their Time Back Running a business is no small feat. But for women entrepreneurs, especially mothers, the mental load can feel overwhelming, so anything that can be done to reduce your mental load is extremely valuable. Mental load is all the brainpower we use to manage not only our emotions […]

Reduce Your Mental Load through Automations in Your Business

When you’re an entrepreneur, time is precious, and the way you manage your business matters. Setting up HoneyBook for success from the start is key to creating a streamlined and efficient business that runs smoothly without unnecessary stress. With this checklist, you’ll set the foundation for a seamless client experience that frees up your time […]

Client questionnaires are essential for any service-based business, whether you’re a photographer, creative, coach, or another type of entrepreneur. If you’ve been wondering how to create client questionnaires that not only gather important details but also streamline your workflow, this guide is for you. Learn how you can design questionnaires that are both effective and enjoyable for your clients.

Free workbook!

Essential Email
Templates

This workbook is designed to help you craft personalized, professional emails for your business. Each section provides you with a clear template for specific types of emails, along with prompts and questions to guide you in customizing the content for your brand.

Whether you're onboarding a new client, following up on a project, or sending a proposal, these templates will help you communicate with professionalism and ease. Use them to improve your process and wow your clients!

honeybook
setup
checklist

Honeybook Setup checklist

HoneyBook Accelerator

In the HoneyBook Accelerator, you’ll spend 5 weeks mastering every element of your HoneyBook system. Each week, we’ll cover a new topic—from customizing your branding and templates to building effective automations and perfecting client emails. With group coaching, individual audits, and templates, you’ll leave with a streamlined system that saves you time. Join the waitlist to be the first to know when spots open up!

Email Template Workbook

Start with these Touchpoints for a Seamless CLient Journey

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Email Templates