Embracing the CEO Mindset for Photographers
Have you ever found yourself juggling a million tasks, feeling like you’re constantly running uphill? For five years, I lived a double life—by day, I was a school counselor and later a high school vice principal; by night and weekends, I was a photographer, pouring my creativity into client sessions. While it might sound inspiring, it often felt chaotic. I was editing at midnight, responding to emails during breaks, and trying to stay sane through it all. The idea of balancing work, passion, and life seemed almost impossible—until I made one critical change: shifting my mindset from being “just” a photographer to stepping fully into my role as a CEO. This shift required adopting a CEO mindset, transforming the way I ran my business and balanced my life.
The Early Days of my Photography Business: Passion Meets Overwhelm
When I started my photography business, I was driven by passion. Capturing moments and creating memories for clients brought immense joy. But running a business wasn’t just about creativity—it was about emails, contracts, bookings, and all the behind-the-scenes work no one sees. My days were split between fielding student issues, while nights meant editing galleries and trying not to drown. To say I was overwhelmed would be an understatement.
Realizing I Needed Change
The chaos of trying to balance everything reached a tipping point. I knew that to continue thriving as a photographer—and as a human—I needed systems to simplify and streamline my business. That’s when I found HoneyBook. I often describe it as a personal assistant I didn’t have to pay (well almost). Automating my workflows, templates for emails, and instant contracts and invoices—everything changed. No more late-night panic over unanswered emails or lost leads. Suddenly, I had space to breathe.
My background in counseling—helping students navigate their own chaos—came in handy here. I learned how to apply those same principles to my business. Streamlining processes wasn’t just about saving time; it was about reclaiming my sanity. The transition wasn’t perfect or overnight, but it worked. This was one of the first steps in developing a true CEO mindset for photographers, allowing me to focus more on growth than just survival.
Shifting the Mindset: From Photographer to CEO
It’s one thing to call yourself a professional photographer; it’s another to think and act like a CEO. For me, this meant embracing strategic planning, setting boundaries, and learning to prioritize growth over being “busy.” This shift was hard. I dealt with imposter syndrome, wondered if I could really do it, and had moments of doubt (and still do!). But by redefining what success looked like—more impact, more freedom, less chaos—I realized that the CEO mindset was exactly what I needed.
The Pivot: Supporting Photographers
As I grew my own photography business, I noticed a recurring theme among other photographers: they were overwhelmed, struggling, and feeling disconnected from their work. I knew I could help. Woodall Creative Co. became my way to give back—to help photographers streamline their workflows, align with their values, and ultimately build businesses they love. One of my biggest inspirations came when I joined a group chat hoping for camaraderie but found only negativity and frustration. I realized then that the community I wanted to create would be different—one rooted in genuine support, positivity, and solutions.
CEO Mindset in Action: Aligning Values and Growth
Today, I continue to operate as a solo-preneur, but with a CEO mindset. This means constantly evolving, finding new ways to serve my clients, and prioritizing what matters most. It means creating alignment in my work, surrounding myself with supportive people, and building a community where others can thrive.
Advice for Photographers Ready to Grow in their CEO Mindset
- Start with mindset shifts: Recognize that you are not “just” a photographer; you are a business owner with vision and goals.
- Set boundaries: Protect your time and energy by automating what you can and prioritizing what matters most.
- Embrace systems: Tools like HoneyBook can transform your business and give you back your time. Start using HoneyBook with my promo-code, and you can get for 30% off your first year!
- Pivot when needed: Don’t be afraid to shift focus or explore new ways to serve others.
How Woodall Creative Co. Can Help You Change Your Photography Business
Whether you need a HoneyBook Full Setup to automate your workflows or personalized coaching to find alignment and clarity, I’m here to help. My journey from photographer to CEO taught me that you don’t have to do it all alone—and neither should you.
Running a photography business shouldn’t feel like a constant uphill battle. You deserve alignment, support, and growth. Trust me—I’ve been there, and I know what it’s like to feel stretched too thin. But there’s another way. Together, we can build a business that aligns with your values, creates impact, and brings balance back to your life.