When Your Hard Work Gets Met with… Crickets You know that feeling when you put yourself out there—whether it’s launching a new offer, reaching out to a dream client, or finally raising your prices—and instead of excitement or validation, you get… ghosted? Zero responses. No inquiries. Zero sales. Or worse—you get a no. A client […]

4 Types of Accountability Partners Every Small Business Owner Needs Having the right accountability partner can be a game-changer for creative entrepreneurs—but the truth is, one person usually isn’t enough. We all love a go-to business bestie—the one who gets the voice notes at midnight, hears all your big ideas, and cheers you on through […]

You’re Not the Only One Who Feels This Way Let’s be real: entrepreneurship can feel really lonely sometimes. Especially when you’re doing it all on your own—wearing every hat, juggling every role, and trying to keep all the balls in the air. You’re serving clients, managing your marketing, figuring out your finances… and somewhere in […]

If you’ve been trying to grow your business by doing everything yourself, you’re not alone — but there’s a better way. Feeling Like You Have to Do It All? If you’re a creative entrepreneur, chances are you’ve tried to wear all the hats. You’re the photographer, the marketer, the admin assistant, the bookkeeper, the client […]

Why knowing your ideal client makes all the difference. The Client Journey Can Make or Break Your Business When you know your ideal client, and how they will interact with your business, your client workflow can become seamless. Let’s look at a previous client example: Jaime thought she had her process dialed in. She had […]

Hot Take: Does Your Client Experience Feel Luxurious… or Just Exhausting? Justine, a talented family photographer, thought she had a luxury client experience. She had email templates, an organized process (or so she thought), and was putting in extra effort to respond quickly to inquiries. But here’s the problem: she was still overwhelmed. Her inbox […]

So you started a photography business—congratulations! But what does starting a business even mean? Does it mean you told some friends and family? Did you start offering sessions for free to build your portfolio? You bought some business cards? You designed a logo? Or you started an Instagram account? While all of these are exciting […]

Have you ever found yourself juggling a million tasks, feeling like you’re constantly running uphill? For five years, I lived a double life—by day, I was a school counselor and later a high school vice principal; by night and weekends, I was a photographer, pouring my creativity into client sessions. While it might sound inspiring, […]

A Workflow Wellness Check is the perfect way to start a new year full of possibilities—a fresh chance to set goals, dream big, and take steps toward your best self. But let’s be real: it can also feel overwhelming. That’s why this simple check can make all the difference. Think of it as a gentle […]

Discover How One Client’s Happiness Sparked $5,000 in Revenue and Learn the Secrets to Turning Clients into Your Best Marketing Tool. In a world filled with social media ads and email campaigns, there’s one thing that never goes out of style—happy customers. No matter how much you spend on marketing, your best asset is right […]