Empowered.

Welcome to your go-to resource for streamlining your business! Here, you'll find tips on systems, workflows, productivity, and inspiration. Whether you’re optimizing HoneyBook or just looking for ways to simplify your day-to-day, I’ve got you covered. Let’s get your business running smoothly!

Helping You Build a Business That Works for You

A smooth photography workflow isn’t just about convenience—it directly impacts client trust, satisfaction, and whether they decide to book with you (or someone else). A few years ago I had an experience that reminded me just how important an organized photography workflow is. I reached out to a photographer I admired and had been following […]

person holds a phone with a calendar open, while also looking at a physical planner, and a calendar is open on the screen of their computer as well

Hot Take: Does Your Client Experience Feel Luxurious… or Just Exhausting? Justine, a talented family photographer, thought she had a luxury client experience. She had email templates, an organized process (or so she thought), and was putting in extra effort to respond quickly to inquiries. But here’s the problem: she was still overwhelmed. Her inbox […]

Signs Your Client Experience isn't Luxury it's just complicated

A real-talk approach to pricing, boundaries, clients, and growth. When you start a photography business, one of the biggest challenges is figuring out how to attract photography clients who actually value your work. Pricing, booking systems, branding, client experience, editing workflows—it can feel like there’s an endless list of things to master. And while that […]

Camera sits next to an open computer of a photographer trying to attract photography clients

Is ShootProof the Right Fit for Your Photography Business? ShootProof has been a popular choice for photographers for years, offering client galleries, contracts, invoicing, a print shop, and now a brand new booking suite. But is it the best fit for you? As a photographer, finding the right client gallery and business management system can […]

How to Set Your Schedule For Success Creating an annual plan for your photography business is the key to building a thriving a sustainable business. As a photographer, your life and business is one big balancing act. Keeping up with client communication, client sessions and your personal life can often feel like an impossible juggling […]

Woman writes in notebook creating her annual plan

So you started a photography business—congratulations! But what does starting a business even mean? Does it mean you told some friends and family? Did you start offering sessions for free to build your portfolio? You bought some business cards? You designed a logo? Or you started an Instagram account? While all of these are exciting […]

A new photographer looks at her camera after taking a photo

Have you ever found yourself juggling a million tasks, feeling like you’re constantly running uphill? For five years, I lived a double life—by day, I was a school counselor and later a high school vice principal; by night and weekends, I was a photographer, pouring my creativity into client sessions. While it might sound inspiring, […]

Emily Woodall CEO of Woodall Creative Co

A Workflow Wellness Check is the perfect way to start a new year full of possibilities—a fresh chance to set goals, dream big, and take steps toward your best self. But let’s be real: it can also feel overwhelming. That’s why this simple check can make all the difference. Think of it as a gentle […]

a woman's hands turn the page of a journal

Have you heard about the HoneyBook pricing changes starting in 2025? In late 2024 HoneyBook announced to it’s current customers that they would be raising their prices starting in February 2025. The annual cost will shift from $400 for the essentials plan to $588. If you’re like most creative entrepreneurs, you’re probably wondering, with this […]

woman writes in her journal planning for the year

Discover How One Client’s Happiness Sparked $5,000 in Revenue and Learn the Secrets to Turning Clients into Your Best Marketing Tool. In a world filled with social media ads and email campaigns, there’s one thing that never goes out of style—happy customers. No matter how much you spend on marketing, your best asset is right […]

Client Referrals boost revenue

Free workbook!

Essential Email
Templates

This workbook is designed to help you craft personalized, professional emails for your business. Each section provides you with a clear template for specific types of emails, along with prompts and questions to guide you in customizing the content for your brand.

Whether you're onboarding a new client, following up on a project, or sending a proposal, these templates will help you communicate with professionalism and ease. Use them to improve your process and wow your clients!

honeybook
setup
checklist

Honeybook Setup checklist

    HoneyBook Accelerator

    In the HoneyBook Accelerator, you’ll spend 5 weeks mastering every element of your HoneyBook system. Each week, we’ll cover a new topic—from customizing your branding and templates to building effective automations and perfecting client emails. With group coaching, individual audits, and templates, you’ll leave with a streamlined system that saves you time. Join the waitlist to be the first to know when spots open up!

    Email Template Workbook

      Start with these Touchpoints for a Seamless CLient Journey